Black Cooperative Impact Fund — Jessica Solomon Brand Designer

Brand & Type Designer

My name is Jessica Solomon and I’m a brand & type designer. I’m originally from Washington State, based in Frankfurt, Germany and I’m working internationally.

I am a passionate communications designer specializing in branding, web, packaging, print, and social media design. With a keen eye for Gen-Z style and bold aesthetics, I create distinctive brand identities and engaging visuals. My work blends contemporary trends with innovative concepts to tell compelling brand stories.

In addition to my work on commissioned projects, I also work on a lot of self-initiated projects that let me experiment, connect, and push boundaries.

Selected Clients: Good Energy Project, Food for Climate League, REI*, Feel Good Action*, Marcus X Tattoo, Auto Shepherds*, Beacon Brands*, Berczy, Kor Architects*, Black Cooperative Impact Fund*, Wunderground*, Chateau St. Michelle*, Viera Counseling

Together with Season*

Behance

Dipl.-Designer, HfG Offenbach

Black Cooperative Impact Fund

Role: Designer
Additional Designers: Sklyar Aieta, Ramon Vasquez
Creative Director: Summer Karaskova

Black Cooperative Impact Fund wanted to rebrand with the intention of reaching more donors and recipients. First we completed a brand audit where we explored what was and was not working for the brand. We then followed that by a brand landscape analysis where we looked at how other financial institutions look and feel.

Our approach was to simplify and elevate the brand. Their original colors were blue and green, so we refined that, adding more saturated versions of those colors. We also introduced black, white and a gradient. We then developed a unique typography system, patterns and illustrations that could be used across various touchpoints.